LUCENA

LUCENA can be translated as 'light', which precisely encapsulates the brand's intended message. The brand aims to convey the essence of light, starting from the literal act of lighting a candle and extending to a more profound level, offering people the opportunity to discover themselves and radiate their inner brilliance.

Client

Lucena

Industry

E-Commerce

Service

3D Motion Design

Duration

2 weeks

OVERVIEW

I created a visual concept for Lucena’s new rose-scented candle. The aim was to reflect its soft, romantic character through elegant design.

OVERVIEW

I created a visual concept for Lucena’s new rose-scented candle. The aim was to reflect its soft, romantic character through elegant design.

OVERVIEW

I created a visual concept for Lucena’s new rose-scented candle. The aim was to reflect its soft, romantic character through elegant design.

THE CHALLENGE

The challenge was to visually translate the delicate scent without relying on obvious floral clichés.

THE CHALLENGE

The challenge was to visually translate the delicate scent without relying on obvious floral clichés.

THE CHALLENGE

The challenge was to visually translate the delicate scent without relying on obvious floral clichés.

THE SOLUTION

I used soft textures, muted colors, and minimal layouts to evoke the essence of the rose fragrance.

THE SOLUTION

I used soft textures, muted colors, and minimal layouts to evoke the essence of the rose fragrance.

THE SOLUTION

I used soft textures, muted colors, and minimal layouts to evoke the essence of the rose fragrance.

THE RESULT

The final visuals feel luxurious and emotional, aligning with Lucena’s brand and resonating with their audience.

THE RESULT

The final visuals feel luxurious and emotional, aligning with Lucena’s brand and resonating with their audience.

THE RESULT

The final visuals feel luxurious and emotional, aligning with Lucena’s brand and resonating with their audience.

Conclusion

This project proves how scent can be expressed visually with subtlety and sophistication.

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